What is squishy, stretchy, and transforms almost anything? Floam. Floam is fun you can feel. Roll it, mold it or cover it that's the way you Floam it. Now you can turn anything into a fabulous Floam creation. Floam stick to almost anything. And when your done squish it back and start all over or let it harden and keep it forever. Tiny foam micro beads magically stick together and form to any shape you want. Mix and match colors for any design you can imagine. Mash it, mold it, mix it, smoosh it, bounce it, make cool stuff with it. Apply, decorate, shape, and create.