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Search Engine Watch Blog
Sun May 9 22:48:21 EDT 2010
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UK Election 2010: Lessons Learned from Watching First Social Media Battle of Britain -

I started my coverage of UK Election 2010 by quoting part of Winston Churchill's famous speech, "We shall fight them on the beaches." Well, the original Battle of Britain ended up being fought in the air by "the few." So, as I try to figure out some of the lessons learned after watching the first social media Battle of Britain, it's worth remembering that Churchill also said, "we shall fight with growing confidence and growing strength in the air."

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MSN China is believed to have recorded operating revenues of 50 to 70 mln usd in the full year 2009, TMCnet reported, citing CLSA Asia Pacific Markets.

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Today, OneRiot celebrates its first birthday with a new look and launch of its new Trending Topics Engine. This leverages the company's patented PulseRank technology and real-time index of the social web.

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Bing Shopping's integration into Facebook and Twitter moves forward another step; its now offering the ability to request opinions from friends and family through a tweet or a Facebook post before making a purchasing decision.

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The Internet Corporation for Assigned Names and Numbers (ICANN) announced a historic breakthrough, making the "world wide web" finally become a reality as country-related internationalized domain names (IDN) now extend beyond Latin country code top-level domains or ccTLDs.

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While browser use remained first content usage of mobile phone subscribers in the first quarter to March 2010 in the U.S. with a 30.1% score, accessing social networking sites or blogs registered the sharpest increase of 2.8 points from last quarter, comScore said in a press release.

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The Guardian.co.uk is providing live coverage of the latest exit polls and election results from across the UK with Andrew Sparrow. The exit poll has Conservatives winning 305 seats, Labour winning 255, Lib Dems winning 61, and others winning 29. "There would be a hung parliament, with the Tories 19 seats short of a majority," says Sparrow.

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I just noticed that the SEW Facebook page now includes a status update next to the brand name. I find this a bit weird, should a brand a have thoughts and feelings? Should a brand have things 'on it's mind'?

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According to a study by Microsoft, comScore, and Eyeblaster, dwell time, i.e. the time spent on a site or ad, is a key performance indicator for ad campaigns.
But not just any ad campaign, and that's the trick. Read on.

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Google Analytics announced the launch of its Analytics Apps Gallery, offering 38 tools for marketers and SEMs to better gauge their campaign and site performances.

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A new research report by Brightcove and TubeMogul on Online Video & The Media Industry has found that Google generates the highest volume of referral traffic to online video content, followed by Yahoo!, Bing and Facebook.

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In case you haven't noticed yet, the look and feel of Google search results have changed. A post in the Official Google Blog by Marissa Mayer, VP Search Products & User Experience, says, "While we are constantly rolling out small changes and updates, today's changes showcase the latest evolutions in our search technology, making it easier than ever to find exactly what you're looking for."

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Google said it has invested in three companies as part of its plan to push for renewable energy, including a 38.8 mln usd injection in two wind farms in the North Dakota plains.

This signals that Google is targeting the utilities industry and may ultimately be embedded in your future home.

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Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of both identifying the best prospects by prioritizing leads with a "virtual currency figure or dollar value" and by determining who on the web has the most influence on the potential customer's decision process.

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"Why are yawns contagious?" was the first question on Yahoo ! Answers to get a reply from the public, back in December 2005 and it seems there was no bore there as the company announced at the beginning of this week its billionth hit.

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