New Garde Fashion Show : XA produces event for Gen Art to promote three emerging designers
XA has been selected by Gen Art and Acura as the event production agency implementing the creation and construction of three emerging designers' dynamic installations for the The New Garde 2007 Fashion Show. The fashion presentations consisting of live-model vignettes will take place on February 2nd from 6 to 8 p.m. at the Waterfront in Manhattan. An afterparty will follow the event at the same location from 8 to 10 p.m. As the production company, XA will assist in the creation, construction and management of all required elements to implement a highly stylized and integrated program showcasing the three fashion designers' concepts and visions. The New Garde will feature the fall 2007 collections of three of the industry's rising stars including Chrishabana, Geren Ford, and FORM. The designers were chosen based on their established ability to maintain a successful independent fashion label while retaining a freshness and individuality with the shape and fabrication of their garments. Gen Art will use the unique format of The New Garde to bring recognition to these three design talents poised to reach the next level of growth in the women's wear category. Unlike runway shows, The New Garde offers everyone a front row seat as twenty looks from each designer are shown.
|February 1, 2007 - FeedSee|