Modern Marketing - Blog by Collaborate PR & Marketing
Sun Apr 24 04:18:03 EDT 2011
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Please Step Away From The Ledge - Some marketing executives seem prepared to take enormous leaps of faith in digital marketing in ways they wouldn't even consider elsewhere.

When The Big Idea Becomes Marketing's Big Problem - The world of marketing is still hampered by its desire to own The Big Idea.

Will Google Ever Be Cleverer Than Mumsnet? - How Mumsnet saved me from information overload.

Marketing Has An Identity Problem - Until the marketing industry understands how sophisticated and valuable people’s digital identities have become, it will struggle to make sense of networked media where individuals and communities are active participants

What's The Answer To Marketing's Chicken & Egg Dilemma? - Whilst technology in advertising is interesting it's not a replacement for genuinely creative idas.

Who Will Survive In The New Networked Media Oceans? - Media and technology companies used to rule their own small domains. Now they've been sucked into a single networked media ocean and the food chain is being realigned as they thrash around to work out the new rules of survival.

Evil Plans & Global Microbrands - A review of Hugh MacLeod's latest book 'Evil Plans - Having Fun On The Road To World Domination'.

'They Do What?!' - Why do some people get so annoyed about social media and web services?

Networked Media Doesn't Do 'Channels' - Can the marketing industry ever break down its siloes?

Marketing's 'Big Bang' Is On The Way - The huge changes coming down the line will affect the media and marketing industry in the same way that the Big Bang of the 1980s changed financial markets.

Web 3.0 Is Virtual Dog Food Says Pincus - The rise of digital and virtual goods.

UK Media - Enjoy This 'Indian Summer' While You Can - Making Money In the On Demand Media Age