ClickZ Features
Sun Apr 24 04:17:51 EDT 2011
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Audi And American Airlines Post Best on Facebook -

Study finds the brands to be leaders in creating engagement.

Iconic candy brands use social campaigns and contests to ensure Easter baskets are filled with their goodies.

Motorcycle brand's promo discount of $1,000 marks the first time it has tested a cash discount online.

Frank Holland will now head the firm's global advertising sales business.

Brands tie social media and mobile marketing efforts to global environmental awareness day.

Daily deals platform orchestrates first-ever offer from CPG brand.

Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch.

Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA.

Marketing VP Steve Cannon talks social media marketing at NYIAS.

Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers.

Online auction giant picks up location-based app maker Where.com in its latest move towards local commerce.

Company hopes holding search data for six times longer will strengthen its products.

Using TV tagging app IntoNow, the soda maker will let viewers tag TV commercials to generate social buzz.

Razorfish, CP+B, and others talk with ClickZ about the new forum.

Yahoo revenue in Q1 2011 fell 24 percent as display revenue rose 6 percent.

Detroit hockey club shows how popular social sites can act like broadcast channels.

Real estate site sees stronger growth in bundled ads for agents than in display advertising.

Facebook appears to be planning to prevent comment disabling on Pages, the platform used by all sorts of brand advertisers.

The company will tie user behavior to unique device IDs collected from iOS and Android handsets.

Daily deals company appears primed to become more geo-social.

The company will now keep users' search data for 18 months, reversing a 2008 decision to limit it to 90 days.

Retailing giant acquires platform that focuses on social media data.

Gannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011.

5 Gum runs Promoted Trend to drive traffic to YouTube channel for music festival.

IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms.

Topps' new candy attracts 12,600 "likes" in less than half a day.

New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business.

A video-centric internship contest is introducing the group and its focus on preserving nature to younger people.

Technology giant's 27 percent growth was fueled by search and an emphasis on display and mobile.

Creates seven discreet practices following acquisition of The Huffington Post.

NYC's Bloomberg and 13 other mayors call for "Foursquare Day" in their cities.

Brand hopes integration will appeal to a younger, tech-savvy audience of potential homebuyers.

Airline creates leaderboard monitors for geo-social engagement with travelers.

The introduction leaves Google's Chrome as the only major browser without a do-not-track mechanism.

The bill uses as a template another from March 2005, when conversations about web privacy focused on seals and privacy policies.

It hopes to make a big splash in Washington, D.C., for its new "Instant Deals" mobile platform.

Auto brand will use technology from Navteq to serve ads to users close to its dealerships.

In 2010, online ad revenues hit their highest level, reaching $26 billion, after faltering in 2009.

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