ClickZ Experts
Sun Apr 24 04:17:50 EDT 2011
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Privacy or Convenience: Who Wins? -

Have you already given up some of your privacy for the sake of convenience? Will you continue to?

A look at some categories of meta messages that might be relevant to your ad strategy.

Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming?

In the end, customers want three things: entertainment, information, or a good deal.

Apps could save the traditional television business, but only if the industry gets out of its own way.

Brands need to embrace social media to build community and engagement with the U.S. Hispanic population.

For all those worried about email in the days of Twitter and Facebook, learn some truths here.

Without a geographic targeting strategy, creative investments can go to waste.

Start with a simple projection model, refine it, add upper and lower bounds, and incorporate feedback.

Are we too dependent on Google and Facebook? Here are some tips to move forward with good digital marketing opportunities while protecting your long-term options.

When you start sending spam's legitimate cousin, bacon emails, you're out of the fire and into the frying pan.

The question is not whether QR codes are a viable marketing option, but how can sophisticated marketers use QR codes to enhance targeting programs?

Email marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship.

It takes more than language and technology to engage Hispanics.

Three steps for increasing the number of "shares" to Facebook.

Five other social media metrics that matter.

Learn how to find search funnels in Google AdWords to better understand your target audience and their online behavior.

Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series.

A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not.

Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy.

Traditional marketers may be better prepared for social media marketing. Here's one theory.

Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact?

A look at the 2011 SEMPO State of Search Marketing Report.

Where do people fit into a world that promises endless media automation?

Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve?

What is a quarter of a drink worth to you?

Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some security risks.

How do you stay current in social media and develop the skills you know you need and keep them up-to-date?

The science of online video that generates leads and sales.

As ESPs are getting breached, it's time to ask who is to blame and what are the real issues here?

What is considered uniquely valuable and compelling for consumers?

Six tips from Dell on how to maximize your social media efforts.

When it comes to Latinos, search is playing a big role, yet it seems to be an under-used marketing weapon.

Digital marketers adopt classic offline retention strategies.

Four steps of engagement and ROI for media planning.

Home Depot demonstrates how social media and like-gating can be used to engage shoppers.

Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevant results to its users?

A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a two-part series.

The gamification movement seeks to take video game elements and apply them to the real world to incentivize customers and build loyalty. Part one in a two-part series.