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Sun Apr 24 04:15:16 EDT 2011
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Friday Recap: Holidays and Puppies Edition - 
So many festivals this week! Happy Passover, Earth Day and Easter – did I miss anything?
Depending on which holiday you’re celebrating, you’re either sick of matzo, getting ready for a Sunday feast or participating in earth-friendly activities.
Let’s start the recap with some ways to pass the time in celebration of the holidays.
Read more of Friday Recap: Holidays and Puppies Edition.
Friday Recap: Holidays and Puppies Edition was originally published on BruceClay.com, home of expert search engine optimization tips.
SEO Lessons from India and the Progression of Internet Marketing Globally -
The April SEO Newsletter is hot off the presses, and this month, we talk about the development of online business and the Internet marketing industry in India, with some interesting facts and a special guest interview with the managing director of Bruce Clay India.
We also discuss the mutually beneficial relationship of an agency and in-house marketer, and how the two together can create stellar SEO plans that actually strengthen the strategy versus just having one or the other working on the plan.
Today, we’re going to talk about the development of Internet marketing globally with some additional thoughts on the topic by Bruce Clay. We'll look at how the progression of the discipline varies from country to country, but almost always follows a pendulum-type swing from full-service agency to consulting and back again, as the knowledge and skills transfer from the experts to the in-house marketer.
Read more of SEO Lessons from India and the Progression of Internet Marketing Globally. SEO Lessons from India and the Progression of Internet Marketing Globally was originally published on BruceClay.com, home of expert search engine optimization tips.
Why Online Ads Are Less Annoying and More Profitable than Other Ads -
We live in a consumerist world. Everywhere we look, someone is trying to sell us something.The world tells me I need at least 100 new things on a daily basis. Lucky for most of us, we’ve learned how to tune out the noise, which is why targeted online advertising is a savior for many businesses.
Mostly, I just ignore ads. But, on occasion, I might like to know that there is a deal happening at the local spa versus a discount on power tools at the hardware store. This is the reason advertising on the Web using tactics like pay per click is a hundred times better than other types of advertising, and why companies should invest in it to replace some of their stale old ad campaigns.
Read more of Why Online Ads Are Less Annoying and More Profitable than Other Ads. Why Online Ads Are Less Annoying and More Profitable than Other Ads was originally published on BruceClay.com, home of expert search engine optimization tips.
Friday Recap: Mysterious Oatmeal Face Edition -
Happy Friday, fellow weekenders. Before we dive into the Friday Recap, I want to remind you to keep your eyes peeled for our SEO Newsletter, set to publish early next week. We're going to be talking about implementing in-house SEO as well as an interview with our Bruce Clay, Inc. India offices to learn a little more about the state of search there.
Read more of Friday Recap: Mysterious Oatmeal Face Edition. Friday Recap: Mysterious Oatmeal Face Edition was originally published on BruceClay.com, home of expert search engine optimization tips.
Sneak Peek: SEMPO State of Search Marketing Report 2011 -
In partnership with Econsultancy, SEMPO released the findings of a survey this morning reporting on the state of the search marketing industry in North America. The data is from a collection of more than 900 respondents across industries and spans companies and agencies.
The comprehensive report gives an insightful look into things like budgets, search engine developments and impact, social media marketing, resourcing and outsourcing, and more.
Bruce Clay, Inc. is on the board of directors for SEMPO, so we had a chance to take a look at the findings this morning. Because we love you, we’re going to give you a sneak peek into some of the findings of the report that you can only access as a member of SEMPO.
Read more of Sneak Peek: SEMPO State of Search Marketing Report 2011. Sneak Peek: SEMPO State of Search Marketing Report 2011 was originally published on BruceClay.com, home of expert search engine optimization tips.
Can Marketing Survive in Europe without IT? -
The following post is courtesy of Ale Agostini, managing director of Bruce Clay Italia. In this post, Ale talks digital marketing in Europe and the progression of the marketing role, which is now beginning to require traditional marketing knowledge mixed with an understanding of technology.
On April 7, Ale spoke on “SEO for Publishing Companies: 5 Best Practices from the U.S. at SIPA Munich 2011, a conference by the Specialized Information Publishers Association. In his post, Ale discusses takeaways from the conference and gives us a look into some of the issues Europeans face with the online marketing role.
Read more of Can Marketing Survive in Europe without IT?Can Marketing Survive in Europe without IT? was originally published on BruceClay.com, home of expert search engine optimization tips.
Internet Marketing & Australia: Why AU is No Longer the New Kid on the Block -
The Australian search marketing industry is shifting from an up-and-coming sector to a more mainstream business strategy. Australian companies are now more aware than ever of the impact SEO can have, and even beginning to embrace more progressive concepts like social media ROI and conversion rate optimization (CRO).
With SMX Sydney kicking off this week on April 14, I caught up with Jeremy Bolt, director of Bruce Clay Australia, to discuss the online marketing climate there. In this interview, Jeremy talks challenges online marketers face, what tactics Aussie businesses are embracing and where they need the most help, and why AU search marketing is in a "settling" period. He also gives us a sneak peak into his upcoming presentation at SMX on SEO, usability and analytics.
Read more of Internet Marketing & Australia: Why AU is No Longer the New Kid on the BlockInternet Marketing & Australia: Why AU is No Longer the New Kid on the Block was originally published on BruceClay.com, home of expert search engine optimization tips.
Friday Recap: BCI Staff Rules! Edition -
The people that work here at Bruce Clay, Inc. are an awesome lot. We all have a great sense of humor, and there’s not a day that goes by that you don’t hear laughter. This week, I thought we’d take a journey into some of the joy the BCI staff brings to each other.
First and foremost, it was my one-year anniversary here this week, and Susan brought me cake. But not just any cake. It was red velvet cake (my absolute favorite) from Nothing Bundt Cakes.
Susan has been talking about this place since I came here, and this week, I discovered why a hole in the middle of a cake is a magical thing (frosting well!).
Read more of Friday Recap: BCI Staff Rules! Edition. Friday Recap: BCI Staff Rules! Edition was originally published on BruceClay.com, home of expert search engine optimization tips.
Google Autocomplete Suggestions and the Meaning of Life -
The world thinks Google is their personal diary and best friend. If you don’t believe me, just look at any number of the autocorrect suggestions in a Google search query and you’ll find everything from profound to ridiculous questions about life and even statements that come from the heart. It’s almost as if the world believes Google is listening, and can somehow unlock the secrets to life.
Yesterday, Danny Sullivan published a post on how Google Instant autocomplete suggestions work. In my dream world, autocorrect staff at Google really does exist. But alas, it’s based on calculations and stuff.
Today, I want to give some commentary on Danny’s article, talking about some of the factors he points out influence autocorrect paired with some examples of my own; briefly discuss Google’s stance and responsibility in protecting certain groups from slander in the suggestions; and finally, dive into the minds of searchers everywhere, with some autocomplete fun.
Read more of Google Autocomplete Suggestions and the Meaning of Life. Google Autocomplete Suggestions and the Meaning of Life was originally published on BruceClay.com, home of expert search engine optimization tips.
O Canada! An In-Depth Interview and Look into Canadian Search Marketing -
SMX Toronto is right around the corner, kicking off April 28. I caught up with Andrea Hadley, SMX Toronto conference director, co-founder of organizations such as the Web Analytics Association and president of NetSetGo Marketing.
In this interview, Andrea talks about the growth of digital marketing in Canada, which industries are going full force with online marketing and what tactics are trending, missed opportunities for Canadian businesses and Internet marketing, what Toronto can learn from Montreal and Vancouver with regards to search marketing and why this is Toronto’s time to shine.
Read more of O Canada! An In-Depth Interview and Look into Canadian Search Marketing. O Canada! An In-Depth Interview and Look into Canadian Search Marketing was originally published on BruceClay.com, home of expert search engine optimization tips.